You can’t improve what you don’t effectively measure
How will you know if what you’ve built has met your success criteria? Measuring your success, and failure, is vital when building, iterating and releasing digital services. In this session we’ll talk about how to decide what to measure based on service objectives and user needs, not just classic MI requirements. Doing this early on in the service lifecycle means you know what data you’ll need to collect during your MVP, and what “business as usual” metrics to compare it to. We can’t measure everything. That’s OK, as long as we know what the gaps are before we sign up to the business case!